Jurors are selected for their expertise in marketing, communications, and the design and building industry. The entries in each category will be evaluated on Judging Day by a panel of four or more jurors representing the A/E/C industry, media, design and graphics professions, and clients. Feedback by the jurors are provided to all entrants upon request, along with copies of their scoresheets.

All entries will be evaluated using the following 100-point system:

• Marketing Objectives-20
• Research/Planning-10
• Content Messaging-15
• Content–Deliverable-20
• Results-20
• Creative Brief-15

Awards will be given only if the entries meet all the necessary criteria. Jurors’ decisions are final. Winners are not guaranteed in every category.

Award winners will be announced and recognized at the SMPS DC We Heart Marketers awards celebration in February 2018.

First-place entries in all categories will be considered for the Best-in-Show award. The winner will be announced and recognized during the SMPS DC We Heart Marketers awards ceremony in February 2018.

All winners are eligible for the People’s Choice Award. Winning MCA entries will be displayed during the SMPS DC We Heart Marketers awards ceremony in February 2018. Attendees will be invited to vote for their favorite entry. The winner will be announced and recognized during the event.