Jurors are selected for their expertise in marketing, communications, and the design and building industry. The entries in each category will be evaluated on Judging Day by a panel of three or more jurors representing the A/E/C industry, media, design and graphics professions, and clients. Feedback by the jurors are provided to all entrants upon request, along with copies of their scoresheets.

All entries will be evaluated using the following 100-point system:

• Marketing Objectives-20
• Research/Planning-10
• Content Messaging-15
• Content–Deliverable-20
• Results-20
• Creative Brief-15

Award winners will be announced digitally and later recognized at a future SMPS DC Event. Awards will be given only if the entries meet all the necessary criteria. Jurors’ decisions are final. Winners are not guaranteed in every category.

First-place entries in all categories will be considered for the Best-in-Show award.