Entry Categories

Specify identity type on page one of entry form:

• New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.

• Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

Submittal Requirements: For rebranding entries, submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo applications such as letterheads, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as URLs to view original digital components.

Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture. The messaging can be external or internal. Submittal

Submittal Requirements: The entry must be in digital format. Supporting pdf documents such as a communications plan may be included.

Diversity, Equity and Inclusion Communications (Digital, Print or Mixed Media)

Communication efforts, initiatives, or programs that promote diversity, equity, and inclusion. This includes in-house and PR Agency executed communications such as email campaigns, social media campaigns, HR training, HR communications, recruiting/retention communications, and mentoring programs. The target audience can be external (i.e. industry, clients) or internally within the firm (i.e. employees).

Submittal Requirements: The entry must be in digital format. Supporting pdf documents such as a communications plan may be included.

Please note, if entering a holiday entry, it must be entered in the holiday categories only. We will not accept holiday entries in other categories. For example, if submitting a holiday video it would be entered into the Holiday-Digital category. It can no longer be entered in the Video category. Please specify which category your entry is for on the entry form:

Holiday (Digital): A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, Web apps, and videos.

Holiday (Print): A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to greeting card, party invitation, client appreciation gift, or calendar.

Holiday (Mixed): A combination of both print and digital work produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.

Submittal Requirements: A PDF of the materials. If submitting digital files, include a URL to view original digital components. Note: You may omit information deemed proprietary. In the notes section of the entry form, please note where you have omitted proprietary information.

Promotional Campaign (Digital, Print, or Mixed)

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

Submittal Requirements: A pdf of your promotional plan describing campaign focus and objectives. Submit a PDF of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a URL to view original digital format components.

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. This can be one platform or a combination of platforms. Specify type on the entry form:

• Basic (Facebook, Twitter, Instagram, LinkedIn)

• Blogs

• Podcasts

Submittal Requirements: Include a URL to view online. For blogs and podcasts, submit at least three consecutive postings/episodes for review.

Please note, if entering a special event entry, it must be entered in the special event categories only. We will not accept special event entries in other categories. For example, if submitting an anniversary celebration promotional campaign it would be entered into the Special Event category. It can no longer be entered in the promotional campaign categories. Specify type on the entry form:

Special Event (Digital): Digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.

Submittal Requirements: Include a URL to view original digital components online.

Special Event (Mixed): Print and digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: A PDF of the materials. Include images of the original packaging if possible and a URL to view original digital components online.

Special Event (Print): Print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: A PDF of the materials. Include images of the original packaging if possible.

Specify video type on the entry form:

• External: A video created for external communication purposes

• Internal: A video created for internal communication purposes

Submittal Requirements: Submit a URL to view online in the original format. Reminder for holiday and special event entries: If entering a holiday or special event entry, it must be entered in those specific categories only. We will not accept entries created for those types of events in other categories. For example, if submitting a holiday video, it would be entered into the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.

Website (Digital)